Then there is ATI.  ATI isn't exactly free of guilt when it comes to marketing and consumer confusion, but they are considerably more straightforward than NVIDIA.  Unfortunately, the year 2003 brought the demise of one of our favorite video cards, the 9500 Pro.  These were great cards that could easily overclock and achieve near 9700 Pro capabilities for half the cost.

Furthermore, with the introduction of the Radeon 9800 Pro, and then 9800 XT, ATI began to phase out its 9700 Pro line.  For around $220 the 9700 Pro is still the best card money can buy and it certainly gives any $300+ card a run for its money.  Sources continue to dry up, and it's only easy to say by Q2 2004 this card will go the way of the 9500 Pro.

ATI made much headway in the mid and low range market as well.  We were not pleased that the 9600 Pro eventually became slower than the 9500 Pro (consumer confusion), but we were relatively happy with the performance.  Of course the lack of any true DirectX 9 games have been extremely discouraging.  Half Life 2, the DirectX 9 spearhead, had an unfortunate problem that ended up delaying its release further than it already was.  As ATI and NVIDIA (NV40) gear up to tape out another chipset and take yet another swing at each other, consumers watch idle; confused.

We hope you enjoyed our brief analysis of the year in component pricing.  From the incredible success of the Opteron launch to the dismal defeat of NV30, 2003 produced some of the best and worst investments of the computer industry.  It is clear that the volatility of this industry obtained a level we have not seen in the past.  Was 2003 an omen to future component prices, or an unfortunate fluke that will subside in 2004? 

Video Cards
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  • SUOrangeman - Monday, December 29, 2003 - link

    The new 74Gb Raptor should be much cheaper and widely available from more popular vendors now (i.e., NewEgg).

    -SUO
  • Phiro - Monday, December 29, 2003 - link

    You need to look a little lower, divide. I saw one for $194 I believe.
  • divide_by_zero - Sunday, December 28, 2003 - link

    Perhaps it is a function of live updating in prices but...

    "There are still some excellent NVIDIA cards. Our particular favorite, the GeForceFX 5900 NON-Ultra has been a spectacular sub-$200 card for several months now."

    And on the chart they range from $239.00 to $281.00
  • eBauer - Saturday, December 27, 2003 - link

    $217 is OEM, $240 is retail I believe.
  • Pumpkinierre - Friday, December 26, 2003 - link

    You had the A64 3000+ (512k L2) at $217 3 days ago and now you say its $240. I imagine demand would be great on this cpu but is there an error in your reporting?

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